Can Artificial Intelligence take over content writing jobs?

It wouldn’t take you too many Google searches to know how rapidly Artificial Intelligence (AI) is growing.

Yes, automation is coming our way and it’s not just logistics industries where we are losing human obligation at work, but creative jobs too are expected to run on AI in the foreseen future.

For instance, let’s begin with my own example.

Earlier today, I asked Siri to open a notepad for me so I could write this article, and zap, the notepad was instantly launched!

Up next, once I was done writing, I wanted to proofread my text for grammatical errors, so this time I ordered Siri to look for an appropriate online tool that could fix my mistakes.

To my surprise, Siri (my phone’s artificial intelligence) did not just fix the errors but suggested some incredibly well-suited sentences to improve my article.

However, despite the convenience of it all, the potential of this automation does make you pause for a moment, and ask yourself …

… Is my job even safe?

The spark of fear is undeniable, and rightly so.

Is artificial intelligence genius enough to challenge the creativity of the human mind and will it eventually eliminate the need for human content writers from the world? 

The brief and befuddling answer to this is both ‘yes’ and ‘no’.

If put in one sentence, we can confidently affirm that AI neither is, and nor will be as sophisticated in the future so as to replace the wondrous creation of nature i.e. the human brain.

If you’re as excited as I am by the prospect, let’s dive straight into the details !

First off, let’s see why and how can AI possibly take over the task of writing ?

As AI and other robotic machines have begun to perform many jobs more efficiently and cost-effectively than humans, those of us in the creative writing field have been curious about it’s expanse in our area of work.

Downside of Robot Writers

Robots can’t feel – Either it is a blog post, Instagram post, an article or any marketing content, it needs to be relatable and sympathetic to involve the audience. A robot holds no emotions or feelings to initiate stories and generate content that could move humans. Creating real and lasting relationships require a level of empathy that, for now at least, only human marketers can deliver.

AI can’t think of personal stories to tell – Personal experiences and shared stories are how humans connect with other humans.

The ‘been there, done that’ stance of a writer in his/her content adds to the credibility of craft and lets brand storytellers bond with consumers.

Even though, the job of gathering data, analytics and to reach a more relevant and bigger target audience can only be done best by AI but forming a connection based on personalization is not something robots are accustomed to do.

AI has no instinctive curiosity about the world – Curiosity gives birth to creativity. A human writer constantly learns and finds new stories and ideas. He/she is ought to be passionate and curious about what’s new and what’s old. This curiosity makes them dig deeper into facts and fluffs that the audience wants to hear the most.

On the other hand, Robo-writers merely restate existing ideas. They might be more efficient while gathering data or conducting research but there’s a difference between finding relevant content and generating creative content. 

Likelihood of AI confiscating Writers and editors

Writers and editors are wordsmiths that work in collaboration to produce amazing content. Let’s take a look at the probability of AI seizing these jobs.

probability: 3.8%

How? : I was relatively relieved of learning this probability. Most certainly, it would take at least another decade or two for AI operated robots to dominate the world of publishers. There are less chances of robots mastering intuitive and empathetic writing in the foreseeable future.

Automated responses, prompt writing, grammar correction, text suggestion might be the key areas of AI but writing creative content, books and plays would still require human intuition.

probability: 5.5%

How? : In comparison to content writers, there is a higher chance of Robo-writers taking over human editors.

A human is bound to make mistakes that a programmed machine can figure out way more quickly and easily.

Automated proof-reading technology is already in use to fix plagiarism, clarity, accuracy, and comprehensiveness. But when it comes to originality, a human editor is still needed to re-read things from the perspective of another human.

It’s wise for us humans to bend things to our advantage and produce error-free content by making use of artificial intelligence embedded software.

The writers are allowed to breathe a sigh of relief …

Robots can’t think, therefore they can’t write. It’s not maths we’re talking about, nor is it flying planes or performing surgeries, it’s about content writing that involves a sense of judgment and a significant amount of originality.

Technology is wonderful. The question is why would anybody prefer AI-generated fiction, for example? I’m sure there are book publishers welcoming AI for they wouldn’t have to deal with authors anymore; no more missed deadlines, no haggling over edits, etc. But what would be the point? How would consuming artificial literature contribute to human flourishing in any way?

As long as its numbers and data we’re dealing with, it is all good. When you try to stir something creative, content bots may not be your preferred choice.

Content writers need to stay at ease, as the real readers would never want an artificially written literature.

Robo-writer vs human writer

“Kitty couldn’t fall asleep for a long time. Her nerves were strained as two tight strings, and even a glass of hot wine, that Vronsky made her drink, did not help her. Lying in bed she kept going over and over that monstrous scene at the meadow.”

I bet you too thought this was a piece of writing written by humans and not a machine but it’s the opposite.

Don’t freak out just yet. This may look creative enough for you to believe AI could totally take over human content writer jobs but as a matter of fact, this piece of writing is a manipulated paragraph of some existing text that was previously thought and written by a human writer.

The hype about Forbes reports

To clear out more doubts, let’s talk about Forbes earning reports. What if I told you that these reports are being written by content bots? Yes. Quill is behind it all. Even though the reports hold no errors or mistakes and fulfill all requirements but what they lack is the ‘human touch’. As a matter of fact, reports are nothing but aligned facts and figures fed to the bot.

Human writers can never be fully replaced. At least, not in the near future.

Concluding thoughts

Emotionally-driven storytelling and complex intuition that comes from real-life experience is still the domain of the human brain. Advances in writing-based AI simply gives human writers a greater challenge to get better at storytelling. It’s also a high time for brand marketers to invest in trained writers who are willing to research, interview, improve their craft and come up with interesting content marketing stories. In my opinion, AI bots are pumping us to put more creativity into our writing jobs. And that doesn’t sound so bad, now does it?

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