TheNextWeb

More than two months after the iPhone X launch, it remains a conundrum for some to put a finger on exactly which features might justify the $1000+ price Apple has given its flagship phone.

Some might wager on the virtually edge-to-edge OLED display, which for the first time on an iPhone, does away with the tactile home button and prominent top and bottom bezels of every previous model. It is admittedly gorgeous.

As it turns out, however, the iPhone X’s most groundbreaking feature is not even discernible at first glance, even though it literally stares you in the face.

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