My basic motivation behind writing this article is the number of times I come across a copywriter explaining his profession wrong.
Simply put, if a copywriter says they write creative blog posts, they are either not a copywriter or don’t write creative content.
‘I am a copywriter and I write creative content’ is technically a false statement. But I won’t blame you for not knowing that since these two terms sound synonymous and perhaps that’s why are often misunderstood.
Copywriting & Content writing are two different skills which are used in digital marketing, and each of these serve separate purposes across different work domains.
Read on to learn the key differences between Content writer & Copywriter.
A Copywriter is a wordsmith who crafts compelling headlines and content to prompt readers to purchase a product, subscribe to a service, schedule a tour, or submit vital information for follow-up, such as an email address.
On the other hand, a Content writer is someone focused on creating productive engagement with the audience – to generally make them aware and over a longer span of time, to also convince them of the usefulness of your brand, product or service.
A copywriter has a relatively persuasive job.
2: The working pattern
Anyone working on creative and novel tasks is given a relatively longer lead-time than others. I’m sure all content writers can relate to that.
Since a content writer’s work is a result of per-planned blogs formed through brainstorming, timelines, idea maps, and content calendars, they appear to have extended deadlines, unlike the copywriters.
A Copywriter is less likely to plan their workload so they can be called out at the last minute. Nevertheless, Copywriters have the expertise to combine strategic writing with influential content, so they may just have the best of both worlds.
A really good copywriter will understand what a particular targeted audience needs to hear, thus they combine wit and persuasive language to compel readers to act upon their words in some way. The main goal is prompting the audience towards a certain action.
Unlike a copywriter, a content writer is more concerned with content that enlightens, educates, entertains, or instructs readers.
The type of content a content writer produces includes;
- Blog posts
- Newspaper pieces
- Magazine features
- Social media posts
- Email newsletters
Previously, a copywriter was more accustomed to writing text for billboards, slogans, and posters but with the advent of new technology, copywriters are now writing content such as;
- Online/offline ads
- Sales letters
- Sales video scripts
- Email campaigns
Notice clearly what the nature of their tasks implies, and you’ll realize that a content writer is into writing fancy stuff across different social media platforms whereas copywriting is more focused on advertising and selling.
5: Content writer vs. copywriter
A Copywriter would;
- Focus on the needs of the target audience and make use of language that draws attention towards the brand.
- Use appropriate brand ‘voice’ to form a connection with readers.
- Do all the relevant research on business tactics and make use of marketing tools.
- Explain complicated ideas in a brief and understandable manner.
- Know the art of storytelling to fully grasp the reader’s attention.
- Learn the basics of SEO
- Firmly grip persuasive language
- Abide by the strictly provided deadlines from the client.
- Stick to the client until they’re totally convinced by the copy.
A content writer would;
- Pay maximum attention to the keywords in order to maximize search engine visibility.
- Practice forming long and engaging content.
- Learn the tricks of structuring the content in a way that is easily readable and scannable.
- Gain expertise over communication skills and on top of that become a grammar nazi.
- Proofread the content for clarity.
- Read other SEO based articles to learn about competitors.
- Increase the credibility of the content.
- Come up with fresh content ideas
- Make use of infographics to make the content visually catchy.
- Emphasize on authenticity of text along with the SEO.
Are you able to identify the difference?
David Ogilvy, the famous advertising magnate once said; “When I write an advertisement, I don’t want you to tell me that you find it ‘creative.’ I want you to find it so interesting that you buy the product.”
It clearly implies the fact that an advertisement which is only meant to promote sales is not the same as creative content.
Before you sign up for your next content project, keep these differences in mind. Knowing what your work really is will help you achieve your objectives more efficiently, whatever they are.