Best Content Marketing Tools

best-content-marketing-tools

Ever wondered how Intel, IBM, Mariotte and other hyped names of the like made their way to the top?

It is all about deep strategic thinking complemented with brilliant creativity that made these brands stand out amongst their competitors. Put in simpler words, it is knowing the art of content marketing which pulled these names up through the ranks.

Content marketing is a resource-rich, authentic and competitive way of advertising, and most importantly, it is a marketing tactic that is perfectly suited for today’s internet generation. No wonder Seth Godin remarks it as “The only marketing left”!

As a content advertiser, your job is not only to create catchy content but to make sure it reaches your target audience and they share it at the same rate. However, that requires you to gain expertise over many technical aspects such as SEO and insights.

Not to sound like someone running low on motivation, but this job can be tough sometimes.

But hey, has tech advancement ever been a disappointment?

Not in my experience ever!

So sparing you the unnecessary details, let’s dive into how the magical tech world can assist you to actually make it happen?

Well, It’s all a game of countless widely used marketing tools. The marketing tools I’ll discuss with you further can be of great help. They automate a sizeable part of your job making the technical aspects super easy to cover. You may now be wondering that out of several of these tools available at your disposal, which ones should you go for?

We’ve done the homework for you. Read on to learn about the top 20 marketing tools.

01: BuzzSumo – Find topics and related influencers

Want to learn from your competitor’s success? BuzzSumo can help!  

Buzzsumo is a powerful online tool that lets any user find out which content is popular – by topic or on any website.

In order to know what kind of content people are looking for, you need to enlighten yourself with the popular talk in town. Scanning articles to know the concerns and needs of the audience would take hours and hours. BuzzSumo helps you find topics trending in your niche with a few simple clicks. Also, it makes you aware of related influencers.

This platform is perfect for content planning and scheduling.

Content insights, influencer information, alerts, competitor analysis are only the bare basics of what Buzzsumo is capable of.

It helps you plan each step of content marketing, giving you the chance to fine-tune the process by the end of it.

A widely used and highly recommended tool indeed.

02: Buffer – boost your social activity

Does it sometimes feel fatiguing to manage your social media progress and keep the accounts updated with fresh posts? I mean honestly, which one of us has the time to maintain a schedule of the posts that need to go online every other minute. 

Buffer is a super-easy way to make sure your social media posts go up when your targeted audience is around to see them.

You design a post, just like you normally would and schedule it to be published later. Simple as ever.

This service is also very convenient as it connects the content marketer to various social media accounts he may have, such as facebook, google+, Twitter, and Instagram, saves the hassle of logging into them over and over again.

03: Co schedule Headline Analyzer – Write top-notch headlines

Does it sometimes feel fatiguing to manage your social media progress and keep the accounts updated with fresh posts? I mean honestly, which one of us has the time to maintain a schedule of the posts that need to go online every other minute. 

Buffer is a super-easy way to make sure your social media posts go up when your targeted audience is around to see them.

You design a post, just like you normally would and schedule it to be published later. Simple as ever.

This service is also very convenient as it connects the content marketer to various social media accounts he may have, such as facebook, google+, Twitter, and Instagram, saves the hassle of logging into them over and over again.

04: Co schedule Headline Analyzer – Write top-notch headlines

A headline analyzer is a   term that clearly shows it will save you from writing crappy and embarrassing headlines.

A well-written headline explains 50% of the content written under it in a single line also giving your text a catchy layout.

This tool helps you create scannable and easy to digest headlines.

Side note – Your audience would only be attracted to your content if the words in bold and the headings are wisely written.

05: Canva – Surround your content with beautiful imagery

Let’s talk real – clustered content with no visual aesthetics rarely gets any attention, unless it’s thesis research, which of course has nothing to do with content marketing.

So when we talk about content marketing, we need to complement our written content with beautiful visuals and imagery, arranged in an impressive way.

Canva comes with default layouts and templates so it takes no time to create something your readers will love.

It’s a perfect tool to craft images across your content.

You can Drag and drop elements into the tool as it offers tons of layouts to choose from.

Do you still need to hear something that is more convincing? It’s all free! Good luck!  

06: HubSpot, Inc – Content Idea generator

Content idea generator is a cool tool that helps you blast through the writer’s block.

It generates dozens of titles suitable for your content.

For example, if you want to write something about technological advancements, you’d only type technology in the search area and wait till it shows you various undiscovered aspects and titles you can bring to use.

07: Hemingway Editor – makes your writing better

Do you ever feel under confident about your choice of words while writing? We all do sometimes. Hemingway editor can be your most helpful partner in this. It’s like having a guide to review your work before hitting ‘publish’.

Hemmingway helps you with the correct use of grammar and sentence formation.

It lets you know if your sentences are hard to read or lack the use of fancy words, thus improving your content to make it attractive for your audience.

08: Outbrain – Get the maximum traffic

Does seeing a million views on your post give you immense euphoria?

If yes, you might want to checkout Outbrain for even more of it!

Outbrain can bring you a lot of traffic and attention. The only downside to this content marketing tool is that you may not find the specific audience targeting options to be that great. But as long as you want maximum traffic, OutBrain works best.

09: Google Analytics – user insights

From releasing its very own devices to launching Alexa, Google has been a game-changer in the cyber world.

Alongside google drive, tricks and it’s own calendars, it also offers to google analytics service. It is one of the most popular and widely used software that provides valuable insights to users.

Google Analytics lets you know what the audience does when they visit your website, how long they stay and what pages do they mostly surf.

Google analytics has been a priority among the most successful content marketers. You want to know why?

  • It’s free
  • Allows automatic Data collection
  • Lets you create customized reports
  • Easy integration with other tools
  • Offers internal site search
  • Analyses your audience

Side note: Google analytics can do wonders for your business in more progressive ways, trust me.

10: Pixels.com – fill up your blog with amazing imagery

Let’s all agree to the fact that high definition images with a watermark on them restricting you from using them is a major turn off for all of us.

Our content needs amazing images to make it catchy but how do we get them without spending time on getting copyrights and licensing?

Log right on to pixels.com

Pixels is a cool place with professional stock photos that you might want to use on your website.

Search for your niche with their nifty search feature and save whatever you find useful.  Have fun!

11: Question DB – find the perfect title ideas

Question DB is like an icebreaker app that generates so many undiscovered questions regarding topics, you might think it holds no capacity of expanding.

You enter the topic you want to write about and Question DB comes up with dozens of popular questions people are asking about that topic. 

Question DB sorts questions by keywords and popularity.

Very helpful for anyone who finds it hard to come up with blog post topic ideas.

12: MixKit – fill your content with HD clips

Do you also find content explained through video clips more effective or is it just me?

Truth be told, content that comes with aesthetically pleasing video clips is read, visited and surfed more often.

MixKit gets you access to about 100 HD videos for free. Be glad, you don’t have to set up a video shoot for basic stuff.

Log on to mixKit and find great animations to drop into a music video or improve your website with some brilliant drone footage as a background video.

Rest assured, the site keeps itself updated and brings you new stuff on a weekly basis.

Oh, not to forget the best part, everything on MixKit is licensed for free.

A cool tool indeed.

13: EverNote – brainstorm your thoughts

All content marketers need a platform where they could put all their ideas and share them with their team at the same time.

EverNote is a tool that can be used to brainstorm your future content.

It offers collaboration and organized thought-sharing with others.

That’s not it yet! Evernote is easily accessible across all devices so you can save web images and pages,  work on it while offline and sync text across devices.

Sounds convenient? You bet it is!

14: ShareThis – share with ease

ShareThis gives us fancy-looking social sharing buttons. Correct me if I’m wrong but the stereotypical social buttons generally look ugly.

ShareThis lets you customize your social sharing buttons to match with the theme of your website.

It makes the sharing on twitter, facebook, and other social websites easier than imagined.

15: AllTop – Learn from the influencers

In order to make a difference in content marketing, you constantly need to keep a check on the blogs and their topics that are the talk of the town. The possibilities of which are pretty much endless.

It provides a list of popular blogs in about 50 different niches.

AllTop helps you grow through the work of other influencers.

16: Clear scope – SEO expert

You’re probably already familiar with the term SEO and you already know that the keywords lead your content.

But you could always use a little help?

ClearScope is a modern way of optimizing your content.

You enter a draft of the content you’ve written and ClearScope reviews it with respect to SEO. Cutting to the chase, ClearScope is a content optimizer that takes SEO to a higher level.

17: Wordable – content optimizer

Wordable has proved to be a massive timesaver.

It lets you publish your google doc posts directly on your WordPress site in a few clicks.

Save yourself from copying and pasting text on WordPress.

Tryout wordable which lets you publish content in the form of a page instead of a post.

Layout matters and so does your time.

18: HotJar – A heatmap tool

As interesting as the name sounds…

With dozens of heatmap tools out there, I’d recommend Hotjar. Hotjar tells you how the audience interacts with your site. The landing pages most viewed, the blogs most read, the posts most shared and what not.

Keeping a track of audience responses helps you upgrade your marketing strategy. Improved marketing strategies can give the audience more of what they want.

19: Kraken – image optimizer

Did you ever notice how your images lose their quality and vibrancy when you publish them on WhatsApp, Instagram, and Facebook?

You surely don’t want that kind of negativity on your website.

Kraken reduces the file size of your images without sacrificing the quality.

It automatically crunches the image size to your WordPress image requirements without messing with the pixels.

20: MailChimp

Automated emails have been a trend in professional businesses lately.

You can schedule automated replies and emails that would go out as per your fed command.

Additionally, MailChimp lets you design your own newsletter and allows you to send it every time you update your blog.

It’s a reliable and affordable tool ideal for use.

21: Grammarly

Grammarly is an advanced tool that generates digital writing using artificial intelligence.

It automatically detects potential grammar, spelling, punctuation and word choice mistakes in writing. As a result of which you can write freely without worrying about punctuation and spellings since Grammarly would fix all your errors.

What makes Grammarly different from inbuilt autocorrect is that it not only fixes the spellings but corrects the tenses to make sure your text makes sense.

We all can relate to those times when our text often had a red line underneath and grammar mistakes got us in trouble.

Thanks to Grammarly, we can now fix our documents with ease and write better altogether.

I’ve been a regular user of Grammarly and it has earned its place in my priority list.

Quite a useful tool!

Be sure to try out these magical tools and make content marketing a whole lot easier and interesting for yourself!